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New Media: The Key Concepts Nicholas Gane, David Beer
Publisher:

Conventional theories of outbound marketing have suddenly plunged in a return owners are finding themselves hopping aboard a train with no destination. The system allows you to upload files, move them between directories and rename them. The book traces the historical roots of these projects in alternative media, social movements, and activist art, including analyses of key case studies and links to relevant electronic resources. To visualize the news, to record and communicate the personal moment, and as an art form in its own right, photography is now one of the most accessible and pervasive of media. Social media has flooded the world of marketing, overtaking traditional concepts and transforming them into formats unheard of. SkyBlueCanvas currently supports two types of media – pictures and files. Files are downloadable assets such as PDFs, Microsoft Office documents and ZIP or TAR files. For those new to the world of social media, here are three key takeaways you must learn to incorporate in your marketing plans to succeed in the social media dominated generation. Renier van Loggerenberg makes films, takes photographs and teaches. When a new page is created in SkyBlueCanvas, it is automatically associated with a menu item. His findings in this formulative thesis have spurred much of his further research into the online media field, including two of his key concepts, Produsage and Gatewatching. You create a page, add text and pictures, then indicate in which menu the page should appear (or no menu at all).